Hands up if you know what entomophagy means? It’s ok, if you don’t know, many of us don’t. We didn’t until we started Hoppa. But it’s soon to become a buzzword, one that’s set to stay. Entomophagy describes the practice of humans eating insects for nutrition. And we promise, it’s not as icky as it sounds! If you don’t like the thought of eating whole crickets (which by the way, are delicious) then why not try baking something delicious using cricket flour?

Our cricket flour is exactly that. 100% ground up, roasted crickets, ground into a fine flour. It has a mild, almost nutty flavour and can pimp up pretty much anything baked.

From brownies to cupcakes, muffins to savoury tarts, it’s all possible. It’s super simple, too. All you need to do is replace a quarter of the plain or self-raising flour from your recipe with our Hoppa cricket powder and away you go! You could replace more too, if you like.

Protein Packed and Healthy

Cricket flour is naturally high in protein. In fact, crickets have two to three more times protein than beef. If you can imagine a kilo of roasted crickets and a kilo of steak, the pile of crickets is your healthiest choice. Now imagine these crickets ground down until they look like a normal, familiar baking flour, and you have Hoppa cricket flour.

50g of our flour contains 30g of protein, so you could really pimp your brownies by adding it to the mix. Perhaps we shouldn’t be living on chocolate brownies all the time, but there’s definitely room for treats. And a protein-packed treat that doesn’t just taste good but provides muscle-building protein is even better. Especially good if you’ve been especially good in the gym that day!

Like many animal-based proteins, crickets contain what’s known as ‘complete protein’. This means that it contains all the essential amino acids that the body needs. They’re called essential because the body cannot make them alone, so it’s essential that we eat them. Amino acids are the building blocks of protein, which we need to build lean muscle mass, and for the growth and repair of all our cells.

Hoppa cricket baking flour is naturally gluten-free, unlike wheat based flours, making it an ideal substitute for anyone following a gluten-free diet. We’d love you to experience the unique flavour of baking with cricket flour, because once you have, it’ll be difficult to bake without it!