Hoppa, defining the new era of protein powders!
Here at Hoppa, we truly believe that the future of dietary protein is in insects. More specifically, in crickets. If we didn’t believe in crickets as a sustainable and nourishing food source, well, there’d be no point to Hoppa, would there? And our passionate souls would have nowhere to channel their energy.
Anyway, our souls aside, protein is a big deal right now. It seems that everyone is talking about it. Athletes, bakers, natural health enthusiasts alike, it’s the nutrient on everyone’s lips, quite literally. Protein is vital for the growth and repair of every single cell in the body. But what we talk about the most is its role in building muscle.
If you’re an athlete either working out in the weights section of the gym, a keen runner or a yoga enthusiast, protein is probably high on your agenda. You might even consume protein shakes to supplement your routines.
Those protein shakes quite possibly contain whey protein. Whey is a by-product of the dairy industry. You remember Little Miss Muffet who sat on her tuffet, eating her curds and whey? Well, she was certainly getting her protein fix as whey is a great source of protein.
But could there be a better protein source…?
Enter, Cricket Protein Powders…
Crickets as a food source contain two to three times more protein than beef. So if you’re relying on steaks for your protein, then its high time you reconsidered!
Farming crickets uses up far less of the worlds valuable resources than farming cows. But not only that, more of the animal is edible. Around 80% of a cricket is perfectly fine to eat. Whereas only 40% of a cow is.
But we get it. Perhaps the Western world isn’t quite ready for a plate full of roasted crickets yet. But what about cricket powder? Crickets ground up so finely that its impossible to tell the difference between cricket protein powder and any other kind of protein powder? That wouldn’t be so bad, would it? In fact, many fans say it’s mild nutty flavour is far superior to the blandness of whey protein!
And what about cricket protein vs whey protein in terms of nutrition? What’s the point of switching? Well, aside from the sustainability aspect, which we all need to be mindful of, cricket protein has a far superior nutritional profile over whey.
Unlike whey protein, protein powders made from crickets also contains healthy omega 3 fatty acids, calcium, potassium, magnesium, iron, fibre and vitamin B12. This is because almost the whole insect is used to produce the powder, and all those bones contain very beneficial minerals!
So, what are you waiting for? Hop over and discover our cricket protein powder now!